Every blogger needs traffic to their website and one of the best ways to generate it is through Pinterest.
But, what is Pinterest?
Many people confuse Pinterest with a social platform, and in fact, this is how it is classified by most of the online sites, but in reality it is a search engine, where millions of people enter to find the solution to any of their problems, and they do so by watching the graphic results that Pinterest shows. Once a user finds a PIN (Pinterest images) that meets his need, by clicking on this Pin it will be moved forward to the website linked to the Pin.
As you can see, this is very important for the creators of content, since when creating Pins and uploading them to the Pinterest platform, we are putting our content within reach of millions of people. In fact, there are thousands of bloggers who base almost 100% of their traffic on Pinterest. Pinterest for Bloggers is a must if they want to attract traffic to their websites.
At first, I had no idea how Pinterest worked, so my reach of people and the number of people who followed me was almost nil. I used to create a board for each post I made and there I kept the images I used in that post, no matter how big they were. With this, I really believed that I would achieve results but the reality reached me.
About two months ago I went back to Pinterest, but now I searched for information on how it really works, and what I had to do to get results. I was surprised because in the span of one month I managed to grow my average monthly engagement by more than 1000%. At this moment I am about to reach the 100K average monthly engagement, that’s more than 3000% growth, and I have more than 1.6 K followers.
As you can see in the graphics, I started with around 3 thousand average monthly viewers on May 16, and by July 7 I was at 94 thousand average monthly viewers. I expect to reach 100k very soon. That´s a 3333.33% growth in two months.
Affiliate Disclosure – This article contains affiliate links for businesses and products that we personally use and endorse. We only recommend products we trust, and it costs you nothing extra to purchase products through our affiliate links. Thank you for supporting THE SALTY FEET
How I did it?
I’m going to start with the steps I took and what I’m still doing to grow my account.
Create an account on Pinterest.
This is the most obvious, but you have to follow certain guidelines to be able to have results.
Create your account and change it to an account for business. This will give you an option to claim your website, and you will have at your disposal the analysis tools that normal accounts do not have.
Also, upload a quality photo of yourself. Pinterest is a platform that is very used by women, so if you are a man, you can upload a picture of yourself with your wife and children, if you have them. It is very important that the perception that you give of your profile is of someone responsible and professional. Also in the description of your profile, you must put your professional goals. Previously, Pinterest allowed a greater amount of text in the profile description, but within the last changes it made, it considerably reduced the amount of text. It is very important that you try to include keywords related to your website in your description, in this way you will be able to be found when a search is made related to a theme of your website.
Create your boards
The boards are a very important part of Pinterest. Imagine them as drawers to classify. In the same way that you put your underwear in a drawer, and the shirts in another drawer. This way you know what kind of things are in each drawer, Pinterest uses the information of the boards (name and description) where the pins are stored to know what type of Pin is and to whom it should show it.
Create boards related to the niche of your website. Try to create two or three different boards for each theme. For example, I have a board called How to use Pinterest, and I have another one called Pinterest Tips. You can save the related Pins in one of them and some days later save them in the other one, you will increase the presence of the Pin by doing this.
You must create the names of the boards with keywords in mind.
How do you find appropriate Keywords? Taking the example of Pinterest again, if you use the search box of Pinterest looking for Pinterest, you will see below the search box a list of words. These are the keywords that are most used when a user searches for Pinterest. That’s why I took the idea of naming How to use Pinterest to one of my boards and Pinterest tips to the other.
Create between 15 or 20 boards. It is very important to select what kind of board you are creating and its description. Do not forget that you must do your SEO work on the boards, adding the appropriate keywords both in the name and in the description. As I mentioned before, this is very important so that Pinterest can correctly perform the classification of the content that you keep on your boards.
One of your boards must be exclusive for your own content. You can name this board with the same name as your website.
Find content and Re-Pin it to your boards until you have at least 10 Pins on each of them.
For a more professional look of your account, you must create cover images for your boards. Create square images, 500 x 500 pixels or 1000 x 1000 pixels or anything in between. Your cover image must have the name of your board, so when a person looks at your profile, he or she will identify what kind of Pins you have on them. Don’t use templates for your covers, they look very monotonous and don’t invite to click.
Create Pins for your blogs.
It is very important to have images in our blogs so that they make our articles more entertaining and easy to read to our users. However, not any image is optimal for Pinterest. You can upload any image, but ideally, make two to three images optimized for Pinterest and use at least one of them in your blog.
The optimal size for Pinterest is images that maintain a ratio of 2: 3. One of the recommended sizes for Pinterest is 600 X 900 pixels, and this size is what I use in my Pinterest images.
To create my Pins I use Canva. If you do not know how to use it, I suggest you look for information on how to use it and start practicing. It´s completely free and you can create as many images as you like. It has a Pro Version that is very cheap, and that it will allow you to have some advanced features, like the ability to re-size images or to make an image with transparency. I use the normal version, you really don’t need the advanced features for creating images for Pinterest. For my free stock of Images that I can use to compose the graphics I use Pixabay, it has a huge stock of pictures, images and vector graphics that are CC0 Creative Commons, that are free for commercial use.
An optimal Pin for Pinterest must have a title that attracts the reader and makes him want to click it so the reader is taken to your content.
Try not to put too much text. It should be concise, and the images that cause more clicks are those that contain real people or objects, not digitally created content.
Look closely at Popular Pins and try to imitate them.
Once you’ve created your Pin, it’s time to register it with Pinterest. If you also added this image to your blog, you can register it from your website. You can also upload it with the Create Pin button. Just upload the image you created, add the link to your blog, and write the description of your Pin. Do not forget to use keywords to make your Pin easier to show to Pinterest users.
You can also use hashtags, and in fact, Pinterest recommends doing so. In an interview I saw from staff working on Pinterest, they recommended using 20 hashtags on the pins. This will make the Pins more easy to find when someone makes a search. As in other platforms, the newest hashtags are the ones that appear first, so it’s an important way to give your Pin an initial boost.
When you save your Pin on a Board, it is very important that the first board is the most relevant one to your Pin. Remember that Pinterest uses the boards to classify Pins since the keywords on your board along with the Pin’s keywords is what makes Pinterest aware of what kind of Pin is. Once you have done this, you can save it on the board of your content and also to other boards related to the Pin.
So far you have only created the bases of your account, now is the time to start with your strategy to grow it and have more reach.
With Pinterest, the followers are not as important as in other platforms. You can have a very large reach and have only a few hundred followers, but this does not mean they are not important.
With the new Pinterest algorithm, your new Pins are showed to your followers first and depending on how they perform Pinterest will show them to more people. This is why is very important to have engaged followers.
What I did to get followers fast was to follow people daily. I must clarify that I am an enemy of the follow/unfollow technique used by many. All the people who I followed, I kept them, regardless of whether they followed me back or not. For me, this is important since there is a button that shows me the pins that have been saved by the people that I follow, and if they have the same interests as me, then this material can also serve me for make Re-Pins.
The procedure I did was the following: I looked for a Pin related to my boards. In the description of the Pin, Pinterest puts who kept it and on what board it was saved; then I clicked on the board and then clicked again on the follower’s tab. Here you will see all the people who follow this board. This is where you start to follow people based on the interests of those people. Since the content of that board is related to your boards, it increases the likelihood that they will follow you back.
I usually took about 30 people from this one board, and then I started to look for another Pin and perform the same operation.
The maximum number of people you can follow daily without being detected by the anti-Spam Protection from Pinterest is 120.
Pin, Pin, and Re-Pin
Pinterest likes its users to be active, so you must save Pins to your boards every day if possible. This is especially important for those of us who have a business account. Try to make at least 30 re Pins a day, preferably to your most relevant boards. Once your boards are filled with more content, these boards will become stronger and attract more followers organically, and at the same time, Pinterest will be showing the pins you have saved on your boards to more people, increasing your reach. You can use your cellphone and do Re-Pins in your spare time, like the coffee break or the lunch break. If you Re-Pin 10 times per session, you only need to repeat this procedure three times.
With these two operations I managed to increase my following very fast, reaching 1K followers in less than a month (some days I got more than 50 new followers) Once I reached 1.5K followers, I stopped to mass follow people, and since then it has been increasing organically, maybe not as fast, but as I said earlier, followers are not that important for the overall reach.
Pinterest loves content creators, and if you create at least one new PIN from your own content each week, Pinterest will reward you with more exposure. Also, apply for Rich Pins. They are available for content creators and these PINS are great because they create a snippet of your content.
There are two other things that can help you increase your reach:
In the past, group boards played a very important role in achieving a greater reach of people on Pinterest, but as time passed, some group boards lost the purpose for which they were created, which was to bring together a few creators of content and that they will collaborate in a specific niche. As the group boards began to have dozens, and in some cases, hundreds of collaborators, the content of these boards ceased to be specific. This has forced Pinterest to decrease the influence of group boards.
Still, you should not discard them. Look for Group boards that are not general, try to be as specific as possible. Follow the instructions of these group boards to receive an invitation to collaborate on those boards. There are several Pins on Pinterest with listings of group boards that you can request to collaborate. Another way is to find people with huge reach and that they are related to your niche. See their boards, they will surely have more than one group board in their accounts and try to contact the administrator of those boards to request an invitation ( it usually is the first person in the collaborator’s list)
Try to Pin at least one Pin to the Group Boards daily, and save at least one Pin from them to your own boards.
You can also make your own Group Boards. Search for content creators in your own niche and send them an invite. Test the performance of your own Group Board with only two or three collaborators. This kind of Group Boards may perform better than the big and General Group Boards.
There are many Pinterest schedulers in the Market, and one of the most famous is TailWind.
Tailwind is approved by Pinterest. Recently there was a problem with another famous scheduler, BoardBuster, which hasn’t been approved by Pinterest and this scheduler didn´t use the Pinterest´s API, so recently Pinterest imposed a ban on this scheduler, and even warned users that if they continue to use this scheduler their accounts could be eliminated.
What schedulers do is to enable you to program the Pins you want to save in the different boards that you have over a period of time. This makes it possible for you to schedule Pins for the whole week and add content to your boards every day.
Personally, I do not like this way of pinning, because, at least in the version of the Free trial (you can program 100 pins for free) you can only program between 3 and 4 pins a day, far from the 30 Pins which I usually save manually.
But, for me, this is not the most important function. Within Tailwind exists groups of people called tribes, who create and share Pins in a certain niche. The moment you share a Pin in a tribe, its members can share it within their boards and this will increase your reach.
At this moment I am using the free trial, I have not yet finished scheduling my 100 Pins, and in the free trial version, you can access 5 tribes. Tribes are completely free and I will be able to continue using them after having used my 100 automatic saves.
I recommend that you join Tailwind and use your free 100 scheduling pins, and join the 5 tribes that you choose. At the end of the Free trial decide for yourselves if you want to keep the functionality of the scheduler or if you just want to continue with the tribes.
In summary, if you want to succeed with Pinterest you must:
- Have a business account
- Have a nice picture of yourself in your profile.
- SEO your profile (name and description)
- Create Boards related to your niche
- SEO your boards.
- Apply for Rich Pins
- Follow 120 people daily related to your niche until you get between 1K and 1.5K followers.
- Pin at least 30 Pins daily to your most relevant boards.
- Create at least one new Pin from your own content every week.
- SEO the PINS you create.
- Join relevant Group Boards
- Join Tailwind tribes.
If you do all of the above, you will see an explosive growth of your reach.
I hope that you have found useful this information, and if you haven’t done already, subscribe to my Newsletter and support The Salty Feet so I can continue to create content like this article.
Also, if you are struggling with your blog, I suggest you read BEST PLACE TO LEARN ONLINE MARKETING and Join this platform, is completely free to try, no credit card needed.
My Pinterest profile is https://www.pinterest.com.mx/rubennarcio/