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From my previous post, you already know what is Shopify and dropshipping (If you do not know, read my article Shopify Part One: What are Shopify and Dropshipping)

Now I’m going to explain one of the things you should do before opening your online store, choosing your niche market and products to sell.

The niche market is the people on which a specific product you are going to sell, for example, selling products for cats would mean that you have to look for people who have a cat or who like cats a lot.

There are niches of all kinds, some bigger than others. For example, the pet niche covers all people who have or who like animals, be dogs, cats, rabbits, birds, fish, etc.

A sub-niche is a niche that is part of another bigger niche, for example, the niche of Chihuahuas is within the niche of dogs, which is within the niche of pets.

You can be as specific as you want, but you should not lose sight of the fact that the more specific your niche is, the smaller your potential customers will be. It’s no use selling rhino stuffed teddy with blue dots if only one person likes that.

The larger the niche, the greater the competition. The competition is not necessarily bad, it only means that there is money in that niche and what you have to look for is to deliver quality products in order to get part of the cake.

The 5 niches that are the most lucrative are:

The 5 most lucrative niches for e-commerce

  1. Weight Loss and Fitness (Articles for exercise, muscle mass enhancers, food supplements, etc.)
  2. Beauty (Cleansing creams, masks, teeth whitening, waxing products, etc.)
  3. Pets (Leashes, collars, pet toys, pet clothing and clothing with pets images for people, etc.)
  4. Gadgets (Drones, photographic accessories, music players, special tools, etc.)
  5. Fashion (clothes, footwear, pants, dresses, handbags, etc.)

As I mentioned at the beginning, before opening your online store, you should know what you are going to sell and who you want to sell to. Some sellers what they do is have a General Store, imagine Wallmart, where you can find everything. This has the advantage that you are not tied to a single segment of the market and you have the option of having a variety of products for sale.

This can be a problem and something good at the same time. Imagine that you create your store with the name Coffee world, with this you would be tied to sell only products related to coffee, and also that you can perform a very specific marketing towards coffee products.

The advantage of having a niche store is that you can work on that niche in social networks, for example, Instagram, where if you create an account with the name of your store, you can focus on creating a public that likes your niche by publishing images related to this.

Some sellers take the time before opening a store, to grow their social accounts related to the niche they have chosen, so that when they open the store they can offer their products without having to spend on advertising.

On the other hand, if you name your store  Susie Store, then you can sell different products, but your marketing will not be as focused because of the variety of products. The advertising you need to do to sell pet products is focused on a different public than the one that likes coffee, to say the least.

So, what is more convenient, a niche store or a General Store?

In my opinion, when starting out in the world of e-commerce, it is best to create a General Store, since those who start will have more product options to try them and find their winning product.

When you create your store, within it you can create collections, so you can have a collection for each of the different niches, that way you can sell virtually anything.

Here I am going to mention the number one mistake made by new entrepreneurs when opening their online store, and it is having a lot of products for sale.

Just a moment ago I mentioned something about a winning product, and this is something that you will be hearing often.


A winning product is one that, when applied advertise, sells well, and has a high return of investment (ROI). Most of the profits are from these winning products, and the other products you have in your store should revolve around this winning product to make an Upsell.

This is why when you start you should focus on finding a winning product, add products related to the winning product, progressively increase the advertising, which will increase sales, to the point of generating constant profit.

With this, it is possible to obtain sales of 5000 to 10000 USD per month for just one product. The next step would be to find a second winning product and start the process again.

That is the reason when starting it is advisable to have between 5 or 10 products at most, find your winning product and start the process.

From all this, I will be creating articles in order that those who start in e-commerce with Shopify can have a higher percentage of success.

Click the link below if you want to start your e-commerce empire with a 14 days free trial.


In my next article, I will be writing about how to choose your products, where to outsource, the price at which you should sell them and why, and the indispensable plugin to bring synchronization between your store and the provider, SHOPIFY PART THREE: WHAT ARE THE BEST PRODUCTS FOR DROPSHIPPING?

Shopify Niche or General Store Plus The number one mistake that new entrepreneurs do when opening a new store

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About Ruben

I was born in Mazatlan, Sinaloa, Mexico. I am an Electronic Engineer and father of three beautiful kids, two males and one female. I like movies, tv series and console games. I am an entrepreneur and blogger and I want to help people to realize their dreams.

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  • Pamela Muir

    Your post is very informative for those wanting to have a General Store. Your advice points out the positives and the negatives of choosing which kind of store to go for. Even advice what products to go for, the winning product. I like your post.

    • Ruben Post author

      These are just some of the steps that any person who wants to start a Shopify store should do before opening the store. More articles are on the way, I have plenty of information to share.

  • catherine

    HI, this is a very good content from what we are all doing in the community. Thanks for the extra information I would consider in my future, I would love to start an e-commerce store and I will be following your articles so I can be better prepare for my e-commerce adventure.
    Have a nice day!

    • Ruben Post author

      Thanks for your support, I will be posting many more articles about Shopify Dropshipping with information, hacks, and secrets that the Shopify gurus don’t want to share for free.

  • Matts Mom

    Ok, I was surprised with the 5 best niche markets. I am curious….but maybe I need to read part one. Can you sell stuff on shopify that is not your own product? Is this where the drop shipping comes in? I also am curious if you are going to give some reputable drop shipping companies that we can use? Thanks!

    • Ruben Post author

      The heart of this business model is to enlist products and when a product is sold, you contact your supplier and you buy the product from him, then you pass the delivery information of your client so the supplier sends the product. There are many suppliers that do wholesales and dropshipping, they sell cheaper than in the market so you can make a profit.

  • Dany

    Your article is what I am looking for. I’m planning to start a Shopify business and I was not sure what are the correct steps to follow. I’ll just wait the next article to learn how to choose products.
    Thanks for sharing, it was really informative.